Martin
Katz
Helping U.S. and international startups, technology companies, and AI solution providers build and expand their sales presence through direct sales, channel partnerships, business development, and go-to-market strategy.
Whether you're a U.S. company accelerating growth or an international company expanding into the American market — I bring the execution, relationships, and strategy to build pipeline and grow revenue.
Your GTM Partner
on the Ground
Martin Katz is a Sales & Go-to-Market professional with deep experience helping U.S. and international companies build and grow their sales presence. Working as an embedded operator — not a consultant handing over a deck — the focus is on execution that moves the needle from day one.
Expertise spans direct sales, channel partnerships, AI and technology solution selling, lead generation, and full go-to-market strategy — all oriented toward creating real opportunities, building strategic relationships, and growing revenue.
10+
Countries
Clients from Europe, Asia, Israel, LATAM and beyond
Multi-Industry
Experience
Tech, SaaS, telecom, managed services and more
~$2M
Direct Revenue
Personally generated in a single engagement
Day 1
Ready
No ramp time — immediate market activation
How I Can Help
You Grow
A practical, sales-focused approach centered on creating opportunities, building strategic relationships, developing partnerships, and growing revenue.
Go-to-Market Strategy
- U.S. market entry strategy
- Sales positioning and messaging
- AI and technology solution positioning
- Partner and channel strategy
- Competitive positioning
- Outreach and pipeline development
- Sales process development
Direct Sales & Business Development
- Prospecting and lead generation
- Enterprise outreach
- Appointment setting support
- Strategic account development
- Sales presentations and demos
- Opportunity management
AI & Technology Solutions
- GTM support for AI products and services
- SaaS and cloud solution business development
- AI partnership development
- Technology solution selling
- Enterprise technology outreach
Channel Partnerships
- Identifying and recruiting channel partners
- VAR, reseller, distributor & referral partner development
- Partnership outreach campaigns
- Partner program development
- Alliance relationship management
- Strategic partnership expansion
Lead Generation
- Building targeted prospect lists
- Outbound email and LinkedIn campaigns
- Identifying decision makers
- Sales research and market targeting
- CRM and pipeline support
- GTM campaign execution
Who I Work Best With
Working with companies at every stage — from first revenue to scaling a proven motion. Whether building from scratch or entering new markets, the focus is on execution that gets results.
Success Stories
A sample of results delivered across industries and markets.
Document Solutions & Managed Services
3 National Enterprise Accounts
Secured 3 major national enterprise accounts with multi-year contracts. Drove direct sales, strategic account development, and recurring managed services growth across the U.S.
- Closed 3 national enterprise accounts
- Expanded recurring services revenue
- Managed nationwide account growth initiatives
- Developed long-term enterprise relationships
Business Intelligence Software
Pipeline Growth & Sales Expansion
Built and managed lead generation and appointment setting programs that generated strong pipeline growth — expanded with additional staff I managed and trained.
- Developed outbound lead generation campaigns
- Generated qualified enterprise opportunities
- Managed and trained additional sales resources
- Increased pipeline and sales activity
International Telecom — U.S. & Canada
Zero to $2M — Built from the Ground Up
Built a North American sales operation from the ground up for an international telecom company with no existing U.S. or Canadian presence — establishing channel partnerships, direct sales, and GTM strategy while personally generating approximately $2M annually in revenue.
- Built North American sales operation from scratch
- Established channel partner and direct sales programs
- Created full GTM and market expansion strategy
- Personally generated approximately $2M annually in revenue
Ready to Build
Your Sales Presence?
Let's talk about your growth goals — building pipeline, developing partnerships, and accelerating revenue. The best way to start is a direct conversation.